Beaches Easter Weekend Celebration
Sponsor the Beaches Easter Parade
Support a beloved Toronto tradition and connect your brand with 50,000+ attendees along Queen Street.
For more than half a century, the Beaches Lions Easter Parade has signaled the start of spring in Toronto. Each year, families, neighbours, and visitors line Queen Street to celebrate together. By sponsoring the parade or Easter Egg Scavenger Hunt, your business helps keep this community tradition strong while putting your brand at the heart of the celebration.
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Reach a massive, engaged audience
Share your brand with 50,000+ spectators, from young families to long-time residents and visitors from across the GTA and beyond.
Show your community spirit
Sponsorship dollars support the work of the Toronto Beaches Lions Club and community initiatives throughout the year.
Boost your local brand visibility
Get your logo and message in front of thousands through parade signage, website exposure, social media mentions, and event-day visibility.
Create memorable in-person experiences
Activate your brand with interactive stations, contests, giveaways, or photo moments that people will share and remember.
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Who You’ll Reach
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Families with children enjoying the parade and Easter activities
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Local residents and “True Beachers” who never miss the event
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Visitors from across Toronto drawn to Queen Street for the long weekend
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Community-minded people who support businesses that give back
Sponsorship Opportunities
We offer flexible sponsorship options to fit businesses of all sizes. Packages can include a mix of the following benefits:
Brand Visibility
Parade Presence
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Logo placement on the parade website and select event signage
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Inclusion in digital promotions and select social media posts
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Recognition in pre- and post-event communications where applicable
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Branded float or vehicle in the parade
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Opportunity to distribute branded giveaways along the route
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On-route signage or banners in high-visibility locations
Event & Activation Opportunities
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Naming or co-branding opportunities for specific parade elements or Easter Egg Scavenger Hunt features
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Branded activity or family zone (craft table, games, photo booth, etc.)
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Contest or prize sponsorship
Custom packages can be tailored to meet your marketing goals, budget, and desired level of involvement.
Community Recognition
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Acknowledgment as a supporter of the Toronto Beaches Lions Club and its community work
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Opportunities for staff volunteers to participate in the event
Ready to Get Involved?
We’d love to collaborate with you on a sponsorship that fits your brand.
Fill out the form below and we’ll be in touch with our full sponsorship kit.
